Wide range of fashion collections at Crocodile Bangalore store

22 Feb '07

3 min read

S. P. Apparels Ltd, a garment manufacturing & export company based in Coimbatore, which retails Crocodile products in India, inaugurated its third company-owned exclusive Crocodile retail store at Koramangala, Bangalore. The Crocodile Store, encompassing a super built up area of 1,300 sq. ft., is located at No. 4/4, Chikkalakshmaiah Layout, D. R. College Post, Hosur Road, Bangalore.

It showcases a wide range of existing new fashion collections targeted at the 'young-at-heart' consumers. The Crocodile product mix consists of formals, casuals/smart casuals inclusive of T-shirts, shirts, trousers, jeans, etc., catering to different target groups and in different price ranges.

Speaking on the occasion, Mr. P. Sundararajan, Managing Director of Crocodile Products Pvt Ltd, said, "We are delighted to unveil this first-of-its-kind exclusive Company-owned The Crocodile Store at a prime location in Bangalore. This new concept of an international store format coupled with the Grey brand identity will apprise the Indian youth of emerging fashion trends."

"We are quite optimistic that it will soon be an attractive fashion retail destination for existing and new customers. Subsequent to the takeover last year, we have initiated a complete revamp of the Crocodile brand and transformation of all the outlets to empower the brand to cater to all age groups."

"Under the Crocodile brand, we plan to introduce new collections for men's formal wear as well as emerging fashion collections for young upwardly techno savvy youth. We will shortly be opening another one of this kind in Brigade Road by next month end."

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