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Disney to turn brides into princess
23 Feb '07
1 min read
Walt Disney has entered bridal business with a line of wedding dresses and accessories.
It has preferred designer Kirstie Kelly for couture wedding dresses for brides.
The wedding gowns was recently launched by the company as an effort to extend its line of princess paraphernalia to older consumers.
The gowns made on the famous character Cinderella will now attract women who had grown up seeing it.
This design will be more about capturing mood of princess than creating copy of cartoon character's outfit.
It means that wedding dresses will be available in different colours including pink, yellow and blue.
As per the survey by the company, brides tend to spend ten times more on their dress compared to that they have planned.
To provide lush look at cheaper price, Kelly has entered into tie-up with Chinese factory, which has experience of making wedding dresses.
It has preferred designer Kirstie Kelly for couture wedding dresses for brides.
The wedding gowns was recently launched by the company as an effort to extend its line of princess paraphernalia to older consumers.
The gowns made on the famous character Cinderella will now attract women who had grown up seeing it.
This design will be more about capturing mood of princess than creating copy of cartoon character's outfit.
It means that wedding dresses will be available in different colours including pink, yellow and blue.
As per the survey by the company, brides tend to spend ten times more on their dress compared to that they have planned.
To provide lush look at cheaper price, Kelly has entered into tie-up with Chinese factory, which has experience of making wedding dresses.
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