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Davi Skin to enter UK market with full line of luxury skin care products
24 Feb '07
2 min read
Davi Skin Inc announced plans to enter the United Kingdom with the company's full line of luxury skin care products for men and women.
Carlo Mondavi, chairman and founder of Davi Skin, said, "Our initial UK focus will be on upscale London-based retailers -- from the boutiques of Bond Street to the crowded Oxford Street fashion stores and Knightsbridge." Josh LeVine, executive vice president, added, "Now that we have completed our initial research, Davi Skin is exploring the establishment of a London office to act as a marketing and distribution channel for future international product sales."
The company expects to have products on store shelves by the third quarter of 2007. Davi Skin launched its skincare line in October of 2006 at New York's legendary Bergdorf Goodman department store.
All Davi products contain Meritage, a proprietary ingredient developed in conjunction with a lab in Lyon, France. Meritage is an anti-aging antioxidant complex in a microencapsulated form, designed to preserve the longevity of the formula and its benefits.
Meritage serves as the basis of every Davi product, including Le Grand Cru, a product that is the centerpiece of both the women's and men's lines. In addition, the collections include a daily lotion, SPF 30 for women and SPF 15 for men, and a cleanser. The women's line also offers a toner, and the men's line contains a shaving and aftershave cream.
Davi Skin Inc operating under the name Davi Luxury Brand Group, develops, manufactures and distributes luxury skincare products for men and women, utilizing the antioxidant health benefits of fermented grape extracts. Davi was co-founded in 2004 by Carlo Mondavi, the grandson of winemaking icon Robert Mondavi, and Joshua LeVine.
Carlo Mondavi, chairman and founder of Davi Skin, said, "Our initial UK focus will be on upscale London-based retailers -- from the boutiques of Bond Street to the crowded Oxford Street fashion stores and Knightsbridge." Josh LeVine, executive vice president, added, "Now that we have completed our initial research, Davi Skin is exploring the establishment of a London office to act as a marketing and distribution channel for future international product sales."
The company expects to have products on store shelves by the third quarter of 2007. Davi Skin launched its skincare line in October of 2006 at New York's legendary Bergdorf Goodman department store.
All Davi products contain Meritage, a proprietary ingredient developed in conjunction with a lab in Lyon, France. Meritage is an anti-aging antioxidant complex in a microencapsulated form, designed to preserve the longevity of the formula and its benefits.
Meritage serves as the basis of every Davi product, including Le Grand Cru, a product that is the centerpiece of both the women's and men's lines. In addition, the collections include a daily lotion, SPF 30 for women and SPF 15 for men, and a cleanser. The women's line also offers a toner, and the men's line contains a shaving and aftershave cream.
Davi Skin Inc operating under the name Davi Luxury Brand Group, develops, manufactures and distributes luxury skincare products for men and women, utilizing the antioxidant health benefits of fermented grape extracts. Davi was co-founded in 2004 by Carlo Mondavi, the grandson of winemaking icon Robert Mondavi, and Joshua LeVine.
Davi Skin Inc, USA
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