Home / Knowledge / News / Company / Fine Diamonds/Festdiam Cutting affirm strategic initiative with HOTJ
Fine Diamonds/Festdiam Cutting affirm strategic initiative with HOTJ
13
Mar '07
House of Taylor Jewelry Inc (HOTJ) announced it has formed a strategic alliance with Fine Diamonds LLC/Festdiam Cutting Works, a Sightholder of the Diamond Trading Company (DTC), the sales and marketing arm of the De Beers Group of Companies.

As part of an international marketing, branding and distribution effort, the initiative vertically integrates the direct sourcing and expert polishing of rough diamonds by Festdiam Cutting Works in South Africa with the branding and distribution of product by House of Taylor Jewelry.

Marketing materials and brand packaging will enable consumers to differentiate and identify HOTJ branded diamonds. Benefiting from this initiative, House of Taylor Jewelry anticipates increased penetration of its diamond program to the retail market, with total diamond sales expected to exceed $20 million in 2007, with such increases continuing into 2008 and beyond.

"We are honored and thrilled to partner with the Meents Family (Fine Diamonds LLC) as we build out our existing marketing platforms to meet the growing global demand from consumers for diamonds of superior quality and craftsmanship," said Jack Abramov, president and chief executive officer of House of Taylor Jewelry.

"We believe that this exciting initiative allows for continued innovation and value-added opportunities going forward as diamonds flow through this shortened pipeline to ultimately provide the consumer with the confidence and assurances of quality andvalue to assist in the purchasing and decision-making process."

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search