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Important new openings for BIMBUS

31 Mar '07
2 min read

BIMBUS, the colorful and merry brand of PRECA BRUMMEL Group, proposes funny and unique fashion trends and faces the year 2007 with enthousiasm. BIMBUS closed the 2006 with a turnover of approx 13 million Euros, an increase of 22% on 2005.

The new Tirana store was opened recently, over 100 sq.m. at the first floor of the European Trade Center Dept. Store, meeting point of the local élite. Inside the store our little customers will find a game area with satellite TV transmitting cartoons to entertain them while mothers do their shopping.

Other important openings took place in the last months, from the Sarajevo store (September) to the Riyadh space (December).

Both stores are wide (120 sq.m. in the Wisa Bacici BB Department Store in Bosnia Herzegovina, and over 140 sq.m. in Hyatt Mall in Saudi Arabia) and are characterized by the playful and merry spirit of the brand. Inside there are wide spaces, well visible and co-ordinate product exposure, posters with funny and moving images.

The projects of the Company for the Middle East area focus on the opening of 6 more stores in Saudi Arabia within the end of 2008, while further projects for Eastern Europe countries are in advanced progress.

These international openings stand aside to the sixteen openings that took place in Italy between August 2006 and March 2007 (4 directly owned, 12 in franchising).

Preca Brummel S.p.A.

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