Interviews
News Flash
ESCADA opens new flagship stores on three continents
04 Apr '07
2 min read
Within its worldwide refurbishment program, ESCADA opens new flagship stores on three continents: Sydney in Australia, Beijing in China, Lyon in France and Salzburg in Austria.
The target is to launch and position ESCADA in these respective markets as a modern and contemporary luxury brand. The shop concept of the four flagship stores meets the needs of the ESCADA woman and embraces the ESCADA values such as elegance, femininity, luxury and glamour.
“The newly opened flagship stores signal a new era for ESCADA: From Sydney to Salzburg the ESCADA woman finds the elegant, luxurious, and glamorous ESCADA products in an environment that makes her feel precious and at the same time residential”, says Frank Rheinboldt, CEO of ESCADA AG.
Store information:
Sydney, Australia:
The newly opened flagship store in Australia is a real highlight for the retail scenery in Australia. The 183 sqm shop is located in 30 Castlereagh Street just in the center of Sydney.
Bejing, China:
The first ESCADA store in Beijing with the new shop concept is located in the place to be: The Palace Hotel. ESCADA celebrated the opening of the 147 sqm shop with 100 exclusive guests on April 3, 2007.
Lyon, France:
With its high class industry and its nearness to Paris, Lyon is one of the most important markets for ESCADA in France. The newly opened 135 sqm flagship store is located on the Place des Jacobins. The opening party took place on Thursday, March 29, 2007 with 150 guests of Lyon's society and press.
Salzburg, Austria:
With the Salzburg Festivals and its attraction for international tourists, ESCADA is proud to re-open the ESCADA flagship store. On 240 sqm all ESCADA collections including a huge selection of evening gowns and ESCADA SPORT are sold. The official opening party is planned for June.
The target is to launch and position ESCADA in these respective markets as a modern and contemporary luxury brand. The shop concept of the four flagship stores meets the needs of the ESCADA woman and embraces the ESCADA values such as elegance, femininity, luxury and glamour.
“The newly opened flagship stores signal a new era for ESCADA: From Sydney to Salzburg the ESCADA woman finds the elegant, luxurious, and glamorous ESCADA products in an environment that makes her feel precious and at the same time residential”, says Frank Rheinboldt, CEO of ESCADA AG.
Store information:
Sydney, Australia:
The newly opened flagship store in Australia is a real highlight for the retail scenery in Australia. The 183 sqm shop is located in 30 Castlereagh Street just in the center of Sydney.
Bejing, China:
The first ESCADA store in Beijing with the new shop concept is located in the place to be: The Palace Hotel. ESCADA celebrated the opening of the 147 sqm shop with 100 exclusive guests on April 3, 2007.
Lyon, France:
With its high class industry and its nearness to Paris, Lyon is one of the most important markets for ESCADA in France. The newly opened 135 sqm flagship store is located on the Place des Jacobins. The opening party took place on Thursday, March 29, 2007 with 150 guests of Lyon's society and press.
Salzburg, Austria:
With the Salzburg Festivals and its attraction for international tourists, ESCADA is proud to re-open the ESCADA flagship store. On 240 sqm all ESCADA collections including a huge selection of evening gowns and ESCADA SPORT are sold. The official opening party is planned for June.
ESCADA
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
