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Child : a dynamic fashion market
06 Apr '07
2 min read
Promostyl says the Children's market continues its expansion into luxury. Cashmere is quickly becoming a staple in childrenswear and adult brands continue to bring out “miniaturized collections” of their womenswear for children.
Design conscious parents are now looking a more modern style with touches of craftsmanship in children's products.
We see concept-stores devoted entirely to the world of children with clothing, toys, furniture and decorative design items.
Some new developments in the luxury market:
New contenders in the children's luxury market: CHLOE – MISSONI manufactured by CWF (France), FERRARI by JAM SESSION and a new baby collection by ROBERTO CAVALLI (Italy).
Two new designers on the Parisian scene, LA FEE PARISIENNE and NENETTE DE PARIS take inspiration from traditional materials such as cashmere from Scotland.
Luxury organic cotton is used in the new-born collection of ABSORBA and the 0 – 2 collection at POMME FRAMBOISE. Many brands, such as COMPTOIR DES COTONNIERS, are adding children's collections to their line: ANTIK BATIK, LES PETITES, ISABEL MARANT ETOILE, ZADIG ET VOLTAIRE.
Brands known for their basics are also launching children's lines, such as ESPRIT's KID'S COLLECTION for summer '07. SISLEY is launching SISLEY YOUTH to be sold in BENETTON stores.
Jeanswear specialists, such as MARITHE ET FRANCOIS GIRBAUD are getting into the children's market and the already popular DIESEL KIDS is expanding its collection.
Design conscious parents are now looking a more modern style with touches of craftsmanship in children's products.
We see concept-stores devoted entirely to the world of children with clothing, toys, furniture and decorative design items.
Some new developments in the luxury market:
New contenders in the children's luxury market: CHLOE – MISSONI manufactured by CWF (France), FERRARI by JAM SESSION and a new baby collection by ROBERTO CAVALLI (Italy).
Two new designers on the Parisian scene, LA FEE PARISIENNE and NENETTE DE PARIS take inspiration from traditional materials such as cashmere from Scotland.
Luxury organic cotton is used in the new-born collection of ABSORBA and the 0 – 2 collection at POMME FRAMBOISE. Many brands, such as COMPTOIR DES COTONNIERS, are adding children's collections to their line: ANTIK BATIK, LES PETITES, ISABEL MARANT ETOILE, ZADIG ET VOLTAIRE.
Brands known for their basics are also launching children's lines, such as ESPRIT's KID'S COLLECTION for summer '07. SISLEY is launching SISLEY YOUTH to be sold in BENETTON stores.
Jeanswear specialists, such as MARITHE ET FRANCOIS GIRBAUD are getting into the children's market and the already popular DIESEL KIDS is expanding its collection.
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