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Denim maker Antik signs license deal with Mercier SARL

02 May '07
3 min read

Leading designer, manufacturer and distributor of high-end fashion jeans and denim apparel, Blue Holdings, Inc announced that its subsidiary, Antik Denim, LLC, has signed a licensing agreement with Mercier SARL. The new agreement grants Mercier the right to manufacture, sell, market and distribute apparel and accessories for Blue Holdings' Antik Denim brand throughout Europe. The deal will have a twenty month term which is renewable for another 4 years if the licensee achieves certain established minimum net sales levels.

Mercier House SA, founded in 1990 by the Sidonio family, is a leading European licensor with a strong history of building and distributing world-recognized brand names. The Company's portfolio of brands includes Fubu, Phat Farm, Baby Phat, New Era, Drew Pearson, NFL, MLB, NHL, Hud New York and many others.

Julian Sidonio, co-founder and Head of Sales and Marketing of Mercier House SA, brings significant experience from primarily the financial services industry. Catherine Sidonio, co-founder and Head of Product Design and Development, brings significant experience in the areas of fashion and design. Catherine began her career at Giorgio Armani where she worked in the design and development area. Catherine has worked with some of the world's top brands. The Company is headquartered in France and has in-house facilities, including warehousing and shipping.

Under the license agreement, Mercier SARL will pay Antik Denim a 10% royaltyon all net sales of licensed products. Antik Denim, LLC will license its Antik Denim brand with Mercier SARL throughout France, Spain, Italy, Germany, Austria, England and Denmark as well as other European countries. Antik Denim will retain decision making authority in the manufacturing, selling, marketing and distribution of its brand and products.

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