Uni Style Image spreads its fashion wings in Punjab
05 May '07
3 min read
Uni Style Image (USI) – a leading apparel readymade garment brand, has added another feather in its cap with the opening of its first exclusive outlet in Patiala. Mr Ashvinder Singh, MD, Uni Style Images Pvt Ltd made a brief stopover at the fashion hub of Punjab, Chandigarh to share the company's expansion strategy and marketing roadmap for the state.
After opening USI's first exclusive outlet in Punjab, Chandigarh in 2002, USI's next stop is a swanky – spacious new store at Patiala, located in a happening marketplace.
“Punjab is a very lucrative market for us. The lifestyles are changing, and so is the attitude of people towards fashion and lifestyle. Gen–Now is looking for apparels, which are high on quality and fashion, complimented with value pricing and we feel USI is the only brand, which matches both these aspirations,” shares Mr. Singh.
“Under USI, we are offering international clothing concepts at absolutely affordable prices. That's why in a short span of time USI has been successful in creating a distinct niche in the highly competitive readymade market in India,” he adds.
The core range of USI offers clothes that are essentially comfortable, trendy, well styled, and ready to wear in basic fits and a wide range of colours – perfect for everyday wear.
Wide coverage: Beginning with its flagship store in the year 1995 at Greater Kailash, New Delhi, USI has followed a cautious expansion plan over the years and today has 16 exclusive stores spread across the country – expanding its reach to more and more USI converts; and forever increasing its range to make it a one stop brand for USI shoppers.