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Trendy & eye-catching ARAIYA lines at Sanskrit boutique
15 May '07
2 min read
ARAIYA, the trendy designer label spearheaded by Arshiya Fakih-Eappen announced another development as part of the brand's international foray. On June 6 and 7, ARAIYA will host a preview and exhibition at the trendy store, Sanskrit, in Hong Kong.
This is a part of ARAIYA's international expansion plan which involves tying up with boutiques, buying houses and agents. ARAIYA is also doing brisk business working with new markets such as Germany and New Zealand.
Along with the preview and exhibition, Arshiya will be sourcing new fabrics and embellishments and researching the industry in order to maintain international standards for the ARAIYA line.
Sanskrit's range is sexy, funky and elegant with a burst of colours and exquisite embroidery only available from the very best in India. A strict policy of “one of a kind” has made Sanskrit very popular amongst the party set in Hong Kong and a “must have” with local and visiting celebrities. The ARAIYA collection to be previewed is in line with these parameters.
Announcing this development, Arshiya said, “I love what I do. It gives me a chance to travel, grow and widen my horizons. This development is one among many in the pipeline and I am very proud to see that the ARAIYA brand is gaining increased international exposure and recognition.”
Komal Mirchandani, Director Sanskrit, said, “The ARAIYA lines are very eye-catching and trendy. I love the mix of vibrant colours with contemporary embroideries.”
ARAIYA joins the likes of leading designers such as Manish Arora, Malini Ramani, Cue by Rohit Gandhi and Rahul Khanna and Tarun Tahiliani, whose collections are showcased at Sanskrit. Sanskrit is a plush two-storey boutique on Lyndhurst Terrace, Central, Hong Kong, which has established itself in Hong Kong as a platform for established designers from Mumbai and Delhi.
This is a part of ARAIYA's international expansion plan which involves tying up with boutiques, buying houses and agents. ARAIYA is also doing brisk business working with new markets such as Germany and New Zealand.
Along with the preview and exhibition, Arshiya will be sourcing new fabrics and embellishments and researching the industry in order to maintain international standards for the ARAIYA line.
Sanskrit's range is sexy, funky and elegant with a burst of colours and exquisite embroidery only available from the very best in India. A strict policy of “one of a kind” has made Sanskrit very popular amongst the party set in Hong Kong and a “must have” with local and visiting celebrities. The ARAIYA collection to be previewed is in line with these parameters.
Announcing this development, Arshiya said, “I love what I do. It gives me a chance to travel, grow and widen my horizons. This development is one among many in the pipeline and I am very proud to see that the ARAIYA brand is gaining increased international exposure and recognition.”
Komal Mirchandani, Director Sanskrit, said, “The ARAIYA lines are very eye-catching and trendy. I love the mix of vibrant colours with contemporary embroideries.”
ARAIYA joins the likes of leading designers such as Manish Arora, Malini Ramani, Cue by Rohit Gandhi and Rahul Khanna and Tarun Tahiliani, whose collections are showcased at Sanskrit. Sanskrit is a plush two-storey boutique on Lyndhurst Terrace, Central, Hong Kong, which has established itself in Hong Kong as a platform for established designers from Mumbai and Delhi.
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