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Yuvar fashion brand targets middle class populace
22 May '07
1 min read
Yuvar brand of Guangzhou Times Yuvar Garment Co Ltd, the first fashionable leisure women-clothing company, owns independent intellectual property rights for clothing design, production and marketing. It has over 500 franchise shops in China.
Since 2005, the Yuvar Company switched over from sports leisure clothing to fashionable leisure clothing including four categories including family, work, leisure and study.
Yuvar brand has targets middle class people and has adopted marketing ways through agents and the direct sale, unlike other clothing enterprises in China, which depend mostly on whole sale of products.
Since 2005, the Yuvar Company switched over from sports leisure clothing to fashionable leisure clothing including four categories including family, work, leisure and study.
Yuvar brand has targets middle class people and has adopted marketing ways through agents and the direct sale, unlike other clothing enterprises in China, which depend mostly on whole sale of products.
Fibre2fashion News Desk - China
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