Los Angeles based “It” Girl Public Relations has fashioned a deal with Epitome Model Management, agreeing to handle all publicity and press for the chic and successful modeling agency.
Founded by former model Alexandria Levingston in 2000, Epitome Models represent men, women, and children in runway, fashion, editorial, and commercial print.
In addition to representing and developing models, Epitome Model Management makes it a point to regularly scout for new talent each year. The last half of the year will find the company executing two model searches - Seventeen Magazine's Rock the Runway ten-city tour across the United States and the International Epitome Model Search.
Epitome Model Management reached out to "It" Girl PR to help launch these seasonal model searches. The PR strategy is intended to amplify community awareness and involvement, as well as increase exposure of the company and its models.