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AYANA launches online store for UV-Protective clothing

02 Jun '07
2 min read

With Memorial Day come and gone, AYANA Apparel will dive into summer on June 4th with the launch of their online store for fashionable, certified UV-protective clothing.

Available Monday, June 4th at select retailers, the AYANA collection showcases stylish designs for the active, sophisticated woman.

Women are constantly reminded to protect themselves from premature aging and long-term skin damage that can result from too much time in the sun, but are rarely reminded that damage can occur even during the briefest exposure.

With AYANA's array of apparel suitable for everyday wear or a jaunt to the beach, women can stay fashionably protected even when they don't realize they are vulnerable.

From dresses and wraps perfect for an afternoon at the pool to tunics and tee's fit for an afternoon with friends, AYANA keeps women safe, allowing individuality and style to shine while the sun shines. Preparing for the summer has never been easier.

Owner Sonja Gfeller created AYANA particularly for women who value style and safety. "Stopping daily activity to reapply greasy sunscreen is always an inconvenience, but there was no real alternative since the UV-protective clothing on the market was not particularly fashionable," she said. "The launch of allow women to immerse themselves in the world of stylish UV-protective clothing."

AYANA Inc

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