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Oakley launches HIJINX sunglass, addition of 'SQUARE O' eyewear
05 Jun '07
3 min read
Oakley Inc announced the release of HIJINX, the latest sunglass addition to the company's newly merchandised "SQUARE O" eyewear collection. Named after the distinctive icon that signs it, the SQUARE O eyewear collection is an expression of unique Oakley design inspired by the lifestyles of its athletes as well as their cultural influences including music, art and fashion.
A signature edition of the new HIJINX style honors Bruce Irons, a renowned innovator of free surf, who joined the company's global surf team earlier this year.
"We created the SQUARE O collection to better communicate our unique combination of performance, optics, and innovation with a blend of style and attitude that is distinctively Oakley," said Colin Baden, president, Oakley Inc.
"Our technology is fueled by athletes' demands for performance and our art is inspired by their individuality, approach to life, and attitudes which in many ways define today's lifestyle."
"The SQUARE O collection matches clean, uncomplicated styling with an edge of attitude, and design cues that express the personality and individualism of the wearer," Baden continued. "The Bruce Irons Signature Edition HIJINX is a great example of this synergy of technology, design and art. Bruce's approach to life is like his approach to surfing - aggressively original with no apologies - a perfect definition of HIJINX."
Oakley HIJINX:
Oakley's new HIJINX features the company's High Definition Optics (HDO), a collection of technologies that offer unbeatable clarity. This includes patented XYZ Optics, a geometry that maintains clarity at all angles of vision.
A signature edition of the new HIJINX style honors Bruce Irons, a renowned innovator of free surf, who joined the company's global surf team earlier this year.
"We created the SQUARE O collection to better communicate our unique combination of performance, optics, and innovation with a blend of style and attitude that is distinctively Oakley," said Colin Baden, president, Oakley Inc.
"Our technology is fueled by athletes' demands for performance and our art is inspired by their individuality, approach to life, and attitudes which in many ways define today's lifestyle."
"The SQUARE O collection matches clean, uncomplicated styling with an edge of attitude, and design cues that express the personality and individualism of the wearer," Baden continued. "The Bruce Irons Signature Edition HIJINX is a great example of this synergy of technology, design and art. Bruce's approach to life is like his approach to surfing - aggressively original with no apologies - a perfect definition of HIJINX."
Oakley HIJINX:
Oakley's new HIJINX features the company's High Definition Optics (HDO), a collection of technologies that offer unbeatable clarity. This includes patented XYZ Optics, a geometry that maintains clarity at all angles of vision.
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