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Fashion group maurices launches new plus size shops
07 Jun '07
2 min read
On June 11, maurices will introduce a new plus shop, featuring sizes 16-24, in over 400 of its stores nationwide. The assortment of the new 16-24 concept will offer casual, career, and dressy looks that are stylish, on trend, and complementary to maurices current apparel mix.
“We're excited to meet the needs of a new customer who, up until now, has had limited fashion choices available to her in our communities,” says Lisa Rhodes, Executive Vice President and Chief Merchandising Officer at maurices. “We created the plus size line to satisfy the multiple lifestyles of the young, savvy, fashion-conscious customer who shops at maurices, while giving special attention to details that flatter a curvier figure.”
The launch of sizes 16-24 represents an exciting turning point in the evolution of the maurices brand. “We made this strategic decision to exit the men's business that was in over 300 stores so that we could focus on our female customer, “the girl in everyone, in every size” allowing us to communicate a more feminine attitude,” says Rhodes.
The merchandise will reflect maurices' commitment to offer fashions and accessories that let women express their individuality and personality. From denim and screened tees to dresses and career looks, the 16-24 plus line offers fashionable styles for this new customer.
maurices is wholly owned by dressbarn inc which reported sales results on May 30, 2007 for the four-week fiscal month ended May 26, 2007.
Net sales increased 14% to $134.9 million, compared to $118.4 million reported for the four weeks ended May 27, 2006. Comparable store sales increased 10% for the fiscal month of May and by division, dressbarn stores increased 7% and maurices stores increased 18%.
Established in 1931, maurices is wholly owned by dressbarn inc and is an innovative fashion retailer for women. The company operates 587 stores in 42 states.
“We're excited to meet the needs of a new customer who, up until now, has had limited fashion choices available to her in our communities,” says Lisa Rhodes, Executive Vice President and Chief Merchandising Officer at maurices. “We created the plus size line to satisfy the multiple lifestyles of the young, savvy, fashion-conscious customer who shops at maurices, while giving special attention to details that flatter a curvier figure.”
The launch of sizes 16-24 represents an exciting turning point in the evolution of the maurices brand. “We made this strategic decision to exit the men's business that was in over 300 stores so that we could focus on our female customer, “the girl in everyone, in every size” allowing us to communicate a more feminine attitude,” says Rhodes.
The merchandise will reflect maurices' commitment to offer fashions and accessories that let women express their individuality and personality. From denim and screened tees to dresses and career looks, the 16-24 plus line offers fashionable styles for this new customer.
maurices is wholly owned by dressbarn inc which reported sales results on May 30, 2007 for the four-week fiscal month ended May 26, 2007.
Net sales increased 14% to $134.9 million, compared to $118.4 million reported for the four weeks ended May 27, 2006. Comparable store sales increased 10% for the fiscal month of May and by division, dressbarn stores increased 7% and maurices stores increased 18%.
Established in 1931, maurices is wholly owned by dressbarn inc and is an innovative fashion retailer for women. The company operates 587 stores in 42 states.
Maurices Incorporated
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