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Zafu to help more women find their perfect jeans
12 Jun '07
2 min read
The plus market is one of the fastest growing areas in apparel. Over a quarter of all women in the U.S. are now in plus sizes, and they have a difficult time finding jeans that will fit them perfectly.
After countless hours of testing with hundreds of plus size women, Zafu announces the addition of a plus size jeans fit finder which extends Zafu's fit range from up to size 18, to up to size 28.
In 2006, Zafu launched a jeans fit finder that continues to change the way women buy jeans. Over a million women have already used Zafu to find their perfect jeans. Zafu is now helping the plus size woman.
Regardless of whether a woman is a size 2 or a size 28 finding the perfect pair of jeans continues to be a challenge for 90% of women. Most women dread that trip to the changing room, time-starved, arms loaded with jeans, and the reality looming that none may fit well.
"From the moment Zafu launched, we heard from women asking us to offer plus size service to them," said Blair Newel, Zafu's Fit Expert. "We are excited to announce the addition of women's jeans plus sizes and offer the same unique level of service that women have come to know and love."
Zafu's success is based on research that enables it to combine remarkable accuracy with an easy experience for women. Less than a year since its launch, Zafu is changing the way women's jeans are purchased as more than one million visitors have used the service to find the perfect fit fortheir bodies all within three minutes and without taking a single measurement.
With a 94% accuracy rate, Zafu matches jeans to women from an ever-growing assortment of hundreds of styles from over 100 of the top denim and apparel brands.
Named to Time magazine's 'Top Ten Web Sites of 2006,' Zafu has also received accolades from InStyle, The New York Times, WWD and hundreds of fashion blogs, solidifying its presence as the unmatched expert in fit.
After countless hours of testing with hundreds of plus size women, Zafu announces the addition of a plus size jeans fit finder which extends Zafu's fit range from up to size 18, to up to size 28.
In 2006, Zafu launched a jeans fit finder that continues to change the way women buy jeans. Over a million women have already used Zafu to find their perfect jeans. Zafu is now helping the plus size woman.
Regardless of whether a woman is a size 2 or a size 28 finding the perfect pair of jeans continues to be a challenge for 90% of women. Most women dread that trip to the changing room, time-starved, arms loaded with jeans, and the reality looming that none may fit well.
"From the moment Zafu launched, we heard from women asking us to offer plus size service to them," said Blair Newel, Zafu's Fit Expert. "We are excited to announce the addition of women's jeans plus sizes and offer the same unique level of service that women have come to know and love."
Zafu's success is based on research that enables it to combine remarkable accuracy with an easy experience for women. Less than a year since its launch, Zafu is changing the way women's jeans are purchased as more than one million visitors have used the service to find the perfect fit fortheir bodies all within three minutes and without taking a single measurement.
With a 94% accuracy rate, Zafu matches jeans to women from an ever-growing assortment of hundreds of styles from over 100 of the top denim and apparel brands.
Named to Time magazine's 'Top Ten Web Sites of 2006,' Zafu has also received accolades from InStyle, The New York Times, WWD and hundreds of fashion blogs, solidifying its presence as the unmatched expert in fit.
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