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Maidenform announces new advertising agency of record
22 Jun '07
1 min read
Maidenform Brands Inc a global branded marketer of intimate apparel announced that the Company has selected The VIA Group as its new advertising agency of record effective immediately.
"We believe this partnership with VIA will help support Maidenform's ongoing commitment to build on our strong brand equity in the marketplace," said Maurice Reznik, President of Maidenform.
"The VIA Group has a proven track record of working with clients to achieve this success by utilizing a full range of marketing tools and capabilities."
VIA's scope of work will include advertising, branding, consumer analysis and strategy, in addition to media planning.
These focused brand building initiatives will be executed strategically and cost effectively through media distribution venues such as the Internet.
"With a long history of breakthrough advertising and a team committed to growing its portfolio of brands, Maidenform is the ideal business partner for us," said John Coleman, VIA's CEO and founder.
"We are eager to work with Maidenform to create campaigns that will build upon the brand's strong tradition of speaking to women through innovative advertising and marketing."
"We believe this partnership with VIA will help support Maidenform's ongoing commitment to build on our strong brand equity in the marketplace," said Maurice Reznik, President of Maidenform.
"The VIA Group has a proven track record of working with clients to achieve this success by utilizing a full range of marketing tools and capabilities."
VIA's scope of work will include advertising, branding, consumer analysis and strategy, in addition to media planning.
These focused brand building initiatives will be executed strategically and cost effectively through media distribution venues such as the Internet.
"With a long history of breakthrough advertising and a team committed to growing its portfolio of brands, Maidenform is the ideal business partner for us," said John Coleman, VIA's CEO and founder.
"We are eager to work with Maidenform to create campaigns that will build upon the brand's strong tradition of speaking to women through innovative advertising and marketing."
Maidenform Brands Inc
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