Big Joy Alukkas - biggest jewellery showroom in Middle East

10 Jul '07

2 min read

Joy Alukkas, the world's favourite jeweler opened the biggest jewellery showroom in the Middle East at AL fahidi Street, Burdubai. Announcing this in a press release Mr. Joy Alukkas, Chairman, Joy Alukkas Group said that this biggest golden landmark is all set to dazzle the city of gold. Spread over 7,000 sq ft., the new showroom will provide a shopping experience par excellence to the jewellery shoppers in Dubai.

The Big Joy Alukkas showroom was inaugurated by Mr. Jassim Mohammed Ibrahim Al Hasawi and the first sale was made to Mr. Ramesh Prabhakar, C.E.O., Rivoli Group.

Mr. Joy, who outlined the concept behind the 'Big Joy Alukkas', said that the Big Joy Alukkas showroom is going to be the gold shopping destination. “Our showroom will become the one-stop place for jewellery shoppers. Gold shopping is an experience and at the Big Joy Alukkas showroom we want to make it convenient and comfortable for our customers. Total care has been taken to ensure that customers get the jewellery of their choice."

"The Big Joy Alukkas showroom provides an enchanting world of gold, diamond, renowned jewellery brands and exclusive bridal collections. There are different section – Diamond Boutique, Gold Boutique, Bridal Boutique, Brands Zone and a Designer Studio – each designed to provide a golden shopping experience to customer,” he added.

“The Designer Studio is a new concept that we have introduced in the market. We understand that each individual isunique with different tastes and requirements. Our in depth market research has shown that there have been times when customers wished they could get jewellery customised according to their personal choices."

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