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Elegant Illusions same store revenues up 6% in for June

12 Jul '07
2 min read

Elegant Illusions Inc announced that same store revenues for June 2007 were approximately 6% up from June 2006. Company wide revenues were approximately 6% down from total revenues for June 2006.

The Company closed five stores during an approximate 12-month period representing 24% of all store locations. "Elegant Illusions has demonstrated that it can anticipate economic shifts, be responsive to changing markets without losing financial stability and be poised for new growth," said James Cardinal, CEO.

The store on Bourbon St., located in New Orleans, reopened for business in the beginning of December 2005 and is generating approximately 50% of pre-Katrina revenues. The Riverwalk location in New Orleans remains closed. The loss of sales from these stores continues to have a major impact on same store and Company wide revenues for the period.

The Riverwalk location is not included in same store or Company wide sales from the previous year, however there is a continued loss of sales from a closed established store. Elegant Illusions continues to negotiate with the landlord for a mutually beneficial reopening of its Riverwalk location.

The Company closed its Estero, Florida location as well as its Philadelphia location in early January 2007.

Company wide figures are based on the revenues of 21 stores in 2006 versus revenues of 17 stores in 2007.

Elegant Illusions Inc is engaged primarily in the created gem jewelry business with 17 specialty stores across the continental United States. The Company also has art galleries in Sarasota, Florida, Vail, Colorado and New Orleans.

Elegant Illusions Inc

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