Mudpie trends, success at Premier KIDS

14 Jul '07

2 min read

Premier KIDS proved ever popular this week as they held their July 2007 show at the NEC in Birmingham. The UK's leading kids show for 0-16 year olds welcomed hundreds of visitors and exhibitors from around the world.

This season, Premier KIDS chose to work in association with the global fashion intelligence service, Mudpie Design Ltd, to create the Spring/Summer 2008 trends for the show. They also introduced Mudpie Design for the first time at in Birmingham this week, and are very pleased to promote Mudpie's new online fashion portal mpdclick.com, which specialises in children's and youth fashion and lifestyle trends.

Following the success of Premier KIDS, Jackie Cook of JCR Consultancy, who used the Mudpie Trend information for her seminars, said, “I particularly like the mpdclick.com website for up to date news and information on kidswear”.

Andrew Jenvey, Commercial Director of Mudpie Design Ltd said, “It was a very positive experience for us to attend Premier KIDS, and a great opportunity to serve our home market. We had many visitors to the stand, interested in our established trend books and our website. Jackie's trend seminars were popular and those I spoke to were very satisfied with the information they received.”

Premier KIDS presented Mudpie's four exclusive trends; China Modern, Nu Authentics, Sustainability and Old World Explorer, based on Mudpie's SS/08 trend books. The presentation explored these four stories, helping to guide and inspire the retailer when selecting and buying for the next season.

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