Zafu launches online bra size & fit finder

18 Jul '07

3 min read

After the successful launch of their jeans finder in 2006, and with two million women using the site, Zafu.com is tackling another tough challenge women face in the dressing room -- finding the perfect bra.

65% of women report that they are not happy with the bra they are wearing. They struggle with getting the right style and fit in the right size.

Zafu has spent months conducting thousands of bra fittings to help women of all shapes and sizes find their perfect fit. With Zafu's new bra size & fit finder, a woman spends 3 minutes answering a few simple questions about her body shape, fit issues, and what she wants from her bra. Zafu then matches her with her perfect bra. Zafu recommends the perfect bra for her individual needs -- be it giving cleavage or providing support.

Zafu is moving quickly in its quest to help women find perfect clothes. Zafu launched its jeans fit finder in August 2006. This has been a major success and is changing the way women buy jeans online. This past June, Zafu came to the aid of plus size women with the addition of a plus size jeans fit finder covering up to size 28. Now, Zafu makes recommendations on bras and plans to expand its categories of recommendations further this Fall.

"Women visiting Zafu on our site and at our fittings have told us that, along with jeans, shopping for bras is their biggest nightmare. There are literally thousands of bewildering styles and choices with little help. We knew we could provide a solution and it's great to see a woman's happiness when she finds her perfect bra," said Blair Newel, Zafu's Fit Expert.

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