SpringBoost innovative shoes for healthy posture!

21 Jul '07

3 min read

SpringBoost, the Swiss company headquartered in the U.S. in Waltham, Mass., focuses upon technology that positions the heel lower than the forefoot for improved posture, greater circulation, reduced stress on joints, and increased muscle toning.

The U.S. dorsiflexion line is expanding into a category the company calls Urban Walking to include SpringBoost City and SpringBoost City SP designed for everyday use. Also new is SpringBoost Motion in the Fitness category designed to enhance the effects of cardio training. The new Urban Walking collection and the new Fitness shoe will premiere at the WSA Show in Las Vegas, July 30 -Aug. 1 (booth no. 10249).

“Urban Walking footwear represents a natural evolution for the SpringBoost brand,” says Andrew Silvestri, CEO. “We feel the same health and wellness benefits of dorsiflexion translate well from athletic shoes to the broader demographic market that's seeking a healthier, more comfortable everyday shoe." Comfort is not just about technical materials and cushioning. It's about foot position as well.

“SpringBoost believes comfort is more fundamental and should be based on the alignment of the spine in a more natural position that relieves pressure on joints,” said Silvestri. “It's like walking with a plus.”

The SpringBoost City and City SP lines for men are light and flexible for use on the way to work, at the office or a day on the town. Both feature a sleek urban look that can be worn with slacks, jeans or a pair of shorts.

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