SB Premier Brands launches borganic sportswear

30 Jul '07

2 min read

As the exclusive licensee of Born Menswear, SB Premier Brands LLC announced the launch of the Born Men's Sportswear Collection for Spring 2008. Targeting 30 to 50 year old men, this new better men's sportswear collection will debut in specialty and select department stores in January 2008.

The collection, which is designed to embrace the Born lifestyle, will introduce two new merchandising platforms – environmentally conscious “Borganic,”-products containing 100 % and 50% organic fiber, and active performance “Charambo,” an exclusive , naturally occurring fabric technology that among other features is breathable, regulates body temperature and is odor-resistant. The merchandise assortment will include jackets, pants, shorts, knit shirts, woven shirts, sweater vests and spring weight outerwear.

“We're targeting a fashion minded customer who not only wants a product to fit his lifestyle, but also to address the environmental issues that are increasingly at the forefront of the public consciousness,” said Scott Branscum, President and CEO of SB Premier Brands, “The Born Men's Sportswear Collection's unique point of view and product line speaks to this customer who is seeking a new and fresh apparel solution for comfort, performance and environmental responsibility.”

SB Premier Brands is a newly formed company headed by President and CEO Scott Branscum. SB Premier Brands is the exclusive licensee of the Born Menswear Line, a better men's sportswear targeting a 30-to 50-year-old demographic and leading specialty and select department stores.

SB Premier Brands LLC

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