Chinese Laundry to get Blox protection

31 Jul '07

2 min read

In a dramatic step forward for environmentally conscious consumers and manufacturers, BLOX launched its high-performance, non-toxic fabric protection system by signing an agreement with leading footwear manufacturer, Chinese Laundry.

The agreement ensures that Chinese Laundry's new product lines, Wash and Little Laundry Wash, will hit shelves in spring of 2008 protected with the new BLOX fabric protection system. Wash and Little Laundry Wash, offer both women and children fashion-sport footwear in the brand's distinctive style.

Marking an industry first, the lines also offer the unique benefits of the BLOX fabric protection system, promising to protect the shoes from a variety of stains and make the shoes look newer longer.

"Chinese Laundry strives to not only stay ahead of trends, but to create them. We're very excited to introduce our new Wash lines and be the first in the industry to integrate the BLOX fabric protection system," says Bob Goldman, CEO of Chinese Laundry.

"Not only does it make our shoes more durable, it also allows us to be the first in the industry to implement a safer and greener option for customers."

An innovative technology unlike any other on the market, the BLOX fabric protection system offers consumers and manufacturers unparalleled stain-repelling performance without altering a fabric's intrinsic aesthetic qualities.

The BLOX fabric protection system is an aqueous based textile protector that is PFOA and PFOS free, with non-toxic and non-hazardous production and application processes.

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