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Military exchanges ramp up Kathy Ireland bridal market
29 Aug '07
2 min read
House of Taylor Jewelry Inc announced that select diamond, bridal and fashion jewelry collections from the Kathy Ireland Jewelry brand will be available in the U.S. military's Exchange Catalog beginning September 28, 2007 and online through the military exchanges' websites.
The military exchanges, which include the Army & Air Force Exchange Service, Marine Corps Exchange System, Navy Exchange Service and Coast Guard Exchange System, report a global reach of more than 11.5 million authorized military shoppers in more than 35 countries.
"We are proud to offer Kathy's beautiful designs and quality fine jewelry through this exciting marketing channel," said Ryan Yeager, Vice President of Sales and Merchandising for Kathy Ireland Jewelry Exclusively for House of Taylor Jewelry.
"Our team is thrilled to reach this important audience as they celebrate weddings, anniversaries, birthdays and special occasions. The ability to offer the men and women serving in our armed forces Kathy's distinct jewelry lines is in keeping with Kathy's missions of "...finding solutions for families, especially busy moms" and "...finding solutions for people in love."
"We are pleased to open this new sales channel which significantly expands our reach to the consumer market," said Jack Abramov, President and Chief Executive Officer. "We are very excited about the prospects of this new partnership, particularly as the military exchanges ramp up their diamond offerings for the bridal market."
"As we execute our business plan, we believe the millions of possible brand impressions created by this relationship will increase sales and global demand for House of Taylor Jewelry brands across multiple channels," Abramov said.
The military exchanges, which include the Army & Air Force Exchange Service, Marine Corps Exchange System, Navy Exchange Service and Coast Guard Exchange System, report a global reach of more than 11.5 million authorized military shoppers in more than 35 countries.
"We are proud to offer Kathy's beautiful designs and quality fine jewelry through this exciting marketing channel," said Ryan Yeager, Vice President of Sales and Merchandising for Kathy Ireland Jewelry Exclusively for House of Taylor Jewelry.
"Our team is thrilled to reach this important audience as they celebrate weddings, anniversaries, birthdays and special occasions. The ability to offer the men and women serving in our armed forces Kathy's distinct jewelry lines is in keeping with Kathy's missions of "...finding solutions for families, especially busy moms" and "...finding solutions for people in love."
"We are pleased to open this new sales channel which significantly expands our reach to the consumer market," said Jack Abramov, President and Chief Executive Officer. "We are very excited about the prospects of this new partnership, particularly as the military exchanges ramp up their diamond offerings for the bridal market."
"As we execute our business plan, we believe the millions of possible brand impressions created by this relationship will increase sales and global demand for House of Taylor Jewelry brands across multiple channels," Abramov said.
House of Taylor Jewelry Inc
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