Sierra Trading picks PowerReviews to power customer reviews

30 Aug '07

2 min read

Sierra Trading Post announced that PowerReviews a leading provider of customer review services and social merchandising solutions for online retailers, just launched its proprietary tag-based customer reviews on SierraTradingPost to help customers make intelligent purchase decisions.

"We evaluated several companies capable of providing customer reviews on SierraTradingPost.com," said Andy Newlin, Director of eCommerce at Sierra Trading Post, "and chose PowerReviews for its customer-friendly, highly- informative product reviews."

"As soon as we reach a critical mass of reviews, we will take advantage of their Social Merchandising capabilities as well. We believe that by offering product reviews on our website, we are providing our customers with an additional set of valuable information that they can use to make an informed buying decision."

PowerReviews provides a fully-managed customer review solution that offers online retailers, such as Sierra Trading Post, best-in-class product reviews with minimal effort.

PowerReviews utilizes its patent-pending tag-based approach to offer "at-a-glance" Review Snapshots, which make it faster and easier for shoppers to reach a confident purchase decision.

PowerReviews claims to deliver more credible reviews by clearly identifying reviews written by "Verified Buyers". Because of these unique features, it appears that consumers preferred PowerReviews 2-to-1 over Amazon reviews for making informed purchase decisions, according to research conducted by Keynote Systems in Oct 2006.

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