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Garment on Hangar Program by Mainetti
05 Sep '07
2 min read
Mainetti India, part of Mainetti Group of companies a world leader in designing and manufacturing superior life-style garment hangers, pioneered the specified hanger programmes, also referred to as GOH (Garment on Hanger).
The overriding principle of the specified hanger programme is to provide the retailer with the platform to optimise transport and distribution competence and augment the selling opportunities by displaying garments in the most eye-catching and uniform manner.
By consenting to the specified hanger programme, the retailer enjoys the benefit of reduced cost as the transport hanger doubles up as the display hanger; thus reducing handling costs at retail stores.
Elaborating the process, Sanjeev Kumar, Regional Managing Director says, “Once the hanger specification is agreed upon, the retailer advises the garment manufacturer of the nominated product, this in turn is then delivered to the garment factory, where all garments are hung on the specified product and then delivered to the retailers distribution centre or store direct” To support this goal Mainetti's products are produced world wide, to cater to the garment manufacturers across the globe.
Speaking on the benefits of GOH, Sanjeev says, “Visual merchandising is the thriftiest sales tool in competition. The specified hanger programme ensures that your garment is displayed on the correct hanger style every time, giving it more visibility and thus avoiding costly rehanging, and improving presentation within store and as garments are delivered to store on the hanger which is used in display, there is no need for keeping a stockholding of hangers in store.”
Mainetti's highly trained sales staff can assist the retailer to determine the hanger that best suits the customers' needs, from the vast product range.
Mainetti offers a genuinely original range of products that can satisfy any display problem and provide with an original store appearance that will clearly distinguish from competitor. All Mainetti hangers perform to the highest standards and will work effectively within any distribution system.
The overriding principle of the specified hanger programme is to provide the retailer with the platform to optimise transport and distribution competence and augment the selling opportunities by displaying garments in the most eye-catching and uniform manner.
By consenting to the specified hanger programme, the retailer enjoys the benefit of reduced cost as the transport hanger doubles up as the display hanger; thus reducing handling costs at retail stores.
Elaborating the process, Sanjeev Kumar, Regional Managing Director says, “Once the hanger specification is agreed upon, the retailer advises the garment manufacturer of the nominated product, this in turn is then delivered to the garment factory, where all garments are hung on the specified product and then delivered to the retailers distribution centre or store direct” To support this goal Mainetti's products are produced world wide, to cater to the garment manufacturers across the globe.
Speaking on the benefits of GOH, Sanjeev says, “Visual merchandising is the thriftiest sales tool in competition. The specified hanger programme ensures that your garment is displayed on the correct hanger style every time, giving it more visibility and thus avoiding costly rehanging, and improving presentation within store and as garments are delivered to store on the hanger which is used in display, there is no need for keeping a stockholding of hangers in store.”
Mainetti's highly trained sales staff can assist the retailer to determine the hanger that best suits the customers' needs, from the vast product range.
Mainetti offers a genuinely original range of products that can satisfy any display problem and provide with an original store appearance that will clearly distinguish from competitor. All Mainetti hangers perform to the highest standards and will work effectively within any distribution system.
Mainetti (India) Pvt Ltd
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