Textron to distribute Ungaro Homme brand in South America
07 Sep '07
2 min read
First Licence and Distribution Agreements For Emanuel Ungaro and Ungaro Homme in South America.
Marchpole Holdings plc is pleased to announce the first long term licence and distribution agreements for Emanuel Ungaro and Ungaro Homme in South America.
These agreements have been signed with the leading Colombian menswear retailer and manufacturer, TEXTRON SA ('Textron') for an initial period of five years, extendable for a further five years.
Under the terms of the agreements, Textron will manufacture the Ungaro Homme formal wear range and will also purchase Ungaro Homme casual wear from Marchpole to augment the formal wear range. Both ranges will be distributed through TEXTRON's 28 wholly owned retail stores, 'Villa Romana'.
In addition Marchpole will also supply Textron with a full range of Emanuel Ungaro menswear to be distributed through a new Emanuel Ungaro flagship store in Bogota, the capital of Colombia. This new store will be designed to adopt a 'lifestyle destination concept', another first for the Emanuel Ungaro brand, and it is expected to open in November 2007.
Michael Morris, Marchpole Executive Deputy Chairman commented: "We are delighted to sign this agreement with TEXTRON. We have known the company for many years as the successful Colombian licencee for the Yves Saint Laurent menswear diffusion line.
"It is therefore wholly appropriate for us to collaborate with TEXTRON to launch the Emanuel Ungaro menswear range into South America, and further endorses the Board's strategic decision to use the Ungaro menswear range as a successful replacement for our former YSL licence."
"We value the partnership with TEXTRON as another important step towards the international expansion of Marchpole into lucrative markets such as South America, and we look forward to a long and successful partnership with the company."