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Pony brand to become Official Shoe of the ABA

15 Sep '07
2 min read

The American Basketball Association announced that it has reached an agreement with Pony International LLC for its Pony brand to become the Official Shoe of the ABA. According to Joe Newman, ABA CEO, "The league is extremely pleased and proud to be associated with this outstanding company."

Its history and tradition is one of quality and affordability and we have no doubt that Pony will once again resume its place as one of the premier basketball shoe companies in the world.

Pony was founded in 1972 and quickly became one of the most distinctive sports brands in the world. Among the many athletes who wore Pony shoes were Pele, Muhammad Ali, George Foreman, David Thompson, Darryl Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson and Tracy Austin.

Pony is a designer, distributor and marketer of high performance and casual athletic footwear and apparel for men, women and children.

"Pony is one of the few athletic footwear brands that has successfully outfitted world class athletes across a broad spectrum of competitive disciplines, including basketball, football, soccer, baseball, boxing and gymnastics to name a few," stated Pony CEO Kevin Wulff.

"We are in a rebuilding stage and we look forward to rebuilding Pony to its former glory, while also looking at strategic alliances to grow and complement the Company. The ABA is just such an alliance."

"With almost 50 teams in the US, Canada and Mexico, the league is building a huge international following. The ABA shoes we create will including groundbreaking designs and of course, affordability. We are genuinely excited to be a part of this unique league."

The American Basketball Association

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