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Denim icon to continue its tie-in with NASCAR Dale Earnhardt
17 Sep '07
2 min read
As far as the Wrangler brand is concerned, whether or not to re-sign Dale Earnhardt Jr. for the 2008 season was not a difficult decision. Dale Jr. confirmed the feeling was mutual by re-signing as an endorsee for the Wrangler brand.
The denim icon will continue its tie-in with the NASCAR superstar and follow him to Hendrick Motorsports in 2008. For a fifth consecutive season, the Wrangler logo will once again proudly appear on his soon-to-be-announced car and race suit.
“The Wrangler-Earnhardt partnership has so much history, and with such anticipation for 2008, it was important to all of us to find a way to keep our relationship going,” said Craig Errington, vice president of Wrangler marketing.
“Dale Jr. has been, and continues to be, a great fit for Wrangler. The color and number on his car may be changing, but Dale Jr.'s popularity and personality haven't, and that's exactly why we're staying a team.”
Sparked in 2004, the partnership with Dale Jr. paved the way for a new generation of the Wrangler-Earnhardt relationship that first began in the 1980's when the Wrangler brand became the primary sponsor of Dale Earnhardt and the legendary blue-and-yellow “Wrangler Jean Machine.” As the first apparel company to have significant involvement in NASCAR, the brand is pleased to continue that connection today.
“When a company like Wrangler acknowledges relationships and history, it really means something,” said Dale Jr. “That's whythey continue to be a really special sponsor for us. I'm proud to have them back and am looking forward to seeing that Wrangler logo on my car again next year.”
The denim icon will continue its tie-in with the NASCAR superstar and follow him to Hendrick Motorsports in 2008. For a fifth consecutive season, the Wrangler logo will once again proudly appear on his soon-to-be-announced car and race suit.
“The Wrangler-Earnhardt partnership has so much history, and with such anticipation for 2008, it was important to all of us to find a way to keep our relationship going,” said Craig Errington, vice president of Wrangler marketing.
“Dale Jr. has been, and continues to be, a great fit for Wrangler. The color and number on his car may be changing, but Dale Jr.'s popularity and personality haven't, and that's exactly why we're staying a team.”
Sparked in 2004, the partnership with Dale Jr. paved the way for a new generation of the Wrangler-Earnhardt relationship that first began in the 1980's when the Wrangler brand became the primary sponsor of Dale Earnhardt and the legendary blue-and-yellow “Wrangler Jean Machine.” As the first apparel company to have significant involvement in NASCAR, the brand is pleased to continue that connection today.
“When a company like Wrangler acknowledges relationships and history, it really means something,” said Dale Jr. “That's whythey continue to be a really special sponsor for us. I'm proud to have them back and am looking forward to seeing that Wrangler logo on my car again next year.”
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