Pony signs New York Knicks 1st round draft pick Wilson Chandler
05 Oct '07
2 min read
Pony International announced that they have signed an endorsement agreement with Wilson Chandler, the New York Knicks 2007 first-round draft pick, for the re-launch of its performance basketball line for fall 2007.
"Wilson will be an excellent complement to the legacy of athletes that have endorsed Pony over the years," Kevin Wulff, Pony's President and CEO said. "He is an incredible talent with a knack for exciting fans with his dynamic athletic ability."
"Many experts consider Chandler to be the steal of the 2007 draft. An extremely promising hybrid-forward standing at 6'8", he is a powerhouse with rare athleticism," says Colin Brickley, Pony's Public Relations and Sports Marketing Director.
"He plays with a combination of passion, poise, and precision," says Chris Grier Luchey of CGL Sports, Chandler's agent. "He is definitely the perfect caliber of player to create excitement around a legendary brand like Pony."
"Wilson will be featured in a national advertising campaign that launches in October," said Benjamin Woo, Vice President of Marketing for Pony. "The campaign will run in magazines such as Sports Illustrated, ESPN, SLAM, STACK, Complex, and many others."
"I couldn't be more excited to wear Pony's on and off the court in New York," says Chandler, a consensus All Big East selection as a freshman at DePaul University. "Pony is a classic brand and I am honored to be wearing the Chevron."
The re-launch of Pony's basketball line will include the City Wings '08, Starter Mid '08 and the Quix, athletic shoes that blend esthetic style and authentic performance features while maintaining their old-school attitude.