Emirates to launch most exclusive Montblanc creations
11 Oct '07
3 min read
Emirates Airline has joined together with Montblanc to offer customers on board the opportunity to purchase a unique diamond jewellery set, worth US$1 million, for a good cause.
From now until 31st March 2008, customers on board all Emirates flights can register their interest in purchasing the one-of-a-kind Ruban d'amour diamond necklace and matching earrings. In April, the winner's name will be drawn from those who've expressed interest in purchasing the set for US$1 million.
The winner, along with a companion, will be flown First Class on Emirates to Montblanc's jewellery workshop in Paris to witness master craftsmen put the finishing touches to their custom jewellery set.
The master design of the necklace and earring set can be personalised, based on options pre-defined to ensure the aesthetic qualities of the set are maintained.
US$150,000 of the sale proceeds will be donated to UNICEF in support of its educational projects for children in the Middle East.
Terry Daly, Emirates' Divisional Senior Vice President of Service Delivery, said: “We are very pleased to invite our customers on board to participate in the sale of this beautiful diamond jewellery set."
“Our discerning customers have come to expect a high level of comfort on board, coupled with services that cater to their tastes, including a wide-ranging duty free sales service."
"This marvellous set complements the high quality of our onboard service and I am confident that it will attract quite a number of expressions of interest.”