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SB Premier new headquarters in Seattle
22 Oct '07
2 min read
SB Premier Brands LLC, the exclusive licensee of the Born Menswear Line announced that the Company has opened its new corporate headquarters, encompassing more than 2,500 square feet, in the middle of downtown Seattle.
The new office will house a design and merchandising studio, business and back office operations, the sales office as well as a showroom to house the latest Born Menswear merchandise.
“It's a great space in a perfectly positioned geographical area,” said Scott Branscum, CEO of SB Premier Brands. “Seattle has a clear delineation of seasons so we can see the types of fashion that are applicable to different weather and climates. The science of our business is to interpret consumers' activities and their apparel choices into our brand offering.
Trend forecasting is helpful for that but equally crucial is the actual exercise of walking through the malls or strolling the streets and reviewing, first hand, what the consumer is wearing and how.
Our immersion in this unique mixture of creative consumers will infuse our brand with a sophisticated look and feel that will resonate with better menswear retailers throughout the United States.”
“Seattle has a great diversity of apparel and retail companies as the home city of retailers such as Nordstrom, REI and Eddie Bauer and such apparel brands as Tommy Bahama and Cutter & Buck,” said Tim Rogers, Vice President of Sales for SB Premier Brands.
“As the home for such companies as Microsoft, Starbucks and T-Mobile, the Seattle demographic gives us invaluable exposure to the diverse consumer base that walk by our windows every day.”
The new office will house a design and merchandising studio, business and back office operations, the sales office as well as a showroom to house the latest Born Menswear merchandise.
“It's a great space in a perfectly positioned geographical area,” said Scott Branscum, CEO of SB Premier Brands. “Seattle has a clear delineation of seasons so we can see the types of fashion that are applicable to different weather and climates. The science of our business is to interpret consumers' activities and their apparel choices into our brand offering.
Trend forecasting is helpful for that but equally crucial is the actual exercise of walking through the malls or strolling the streets and reviewing, first hand, what the consumer is wearing and how.
Our immersion in this unique mixture of creative consumers will infuse our brand with a sophisticated look and feel that will resonate with better menswear retailers throughout the United States.”
“Seattle has a great diversity of apparel and retail companies as the home city of retailers such as Nordstrom, REI and Eddie Bauer and such apparel brands as Tommy Bahama and Cutter & Buck,” said Tim Rogers, Vice President of Sales for SB Premier Brands.
“As the home for such companies as Microsoft, Starbucks and T-Mobile, the Seattle demographic gives us invaluable exposure to the diverse consumer base that walk by our windows every day.”
SB Premier Brands LLC
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