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Spykar Lifestyles wins CMAI Apex Awards
26 Nov '07
2 min read
Spykar, India's premium U:th fashion clothing brand has been awarded CMAI Apex Award for the Brand of the Year 2007, Best Product Innovator of the Year 2007 & Brand Professional of the year 2007 by Clothing Manufacturers Association of India Apex Awards held on 22nd November, 2007 in Mumbai.
Spykar won the CMAI Best Product Innovator of the Year 2006 & Brand Professional of the year 2006.
The sole reason for winning 3 awards is Spykar's consistent focus on delivering fashion to the youth brigade for the last for 15 years.
This attribute of being true to the target audience through out the life of the brand has made certain that anything that comes out of the Spykar Stable is the Garb of Generation Next.
This realty has been made a possibility because Spykar have always evolved with the youth and stayed relevant to them.
Though it's an Indian brand, it is largely perceived to be an international brand. This is because of the product, communication and the attitude of the brand is such that it makes it very aspirational.
The communication strategy on the back of visual imagery, focused product lines, niche medium of advertising and out-of-the-box thinking add up to its persona.
Also since Spykar designs specifically for Indian audiences, it has the best fits and designs in its repertoire.
The entire offering is fashion-oriented and can be termed radical at times. The single line to sum it up is Spykar Jeans: 18 till I die.
Spykar aims to sustain itself as a premium fashion wear brand, providing total casual dressing for the individual's complete fashion needs.
Spykar won the CMAI Best Product Innovator of the Year 2006 & Brand Professional of the year 2006.
The sole reason for winning 3 awards is Spykar's consistent focus on delivering fashion to the youth brigade for the last for 15 years.
This attribute of being true to the target audience through out the life of the brand has made certain that anything that comes out of the Spykar Stable is the Garb of Generation Next.
This realty has been made a possibility because Spykar have always evolved with the youth and stayed relevant to them.
Though it's an Indian brand, it is largely perceived to be an international brand. This is because of the product, communication and the attitude of the brand is such that it makes it very aspirational.
The communication strategy on the back of visual imagery, focused product lines, niche medium of advertising and out-of-the-box thinking add up to its persona.
Also since Spykar designs specifically for Indian audiences, it has the best fits and designs in its repertoire.
The entire offering is fashion-oriented and can be termed radical at times. The single line to sum it up is Spykar Jeans: 18 till I die.
Spykar aims to sustain itself as a premium fashion wear brand, providing total casual dressing for the individual's complete fashion needs.
Spykar Lifestyles Pvt Ltd
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