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Cyber Monday well exceeds expectations at Shoebuy
28 Nov '07
3 min read
Cyber Monday, the Monday after Thanksgiving that many perceive as the start of the holiday shopping season online, proved to be a successful day for Shoebuy.com, one of the leading retailers of footwear and related accessories on the Internet.
Traffic hit record levels throughout the day, resulting in more than a quarter million visitors – a more than 80% increase from the same day last year. The Shoebuy.com site includes more than 450 brands, more than 500,000 products and more than $3 billion in inventory.
“We were extremely pleased with the site traffic,” said Scott Savitz, Founder and CEO of Shoebuy. “It not only validates our commitment to offering an incredible selection with top-of-the line customer service but is also a tremendous testament to the success of online retailing, the loyalty of our customer base, Shoebuy's well-received TV campaign, and the wonderful adoption of footwear as a category to purchase over the Internet."
Shoebuy.com, which is rated by Shopzilla as one of the top eTailers in the country for outstanding service, experiences more than 4 million visitors a month and repeat buying currently makes up more than 60% of total sales. According to a study by Forrester, 2006 sales of footwear online grew to $2.9 billion, compared to $954 million in 2002. The same study predicts footwear online sales to grow to an astounding $5.2 billion by 2010.
In anticipation of the season and the changing mindset about purchasinggifts online, the site features a Holiday Gift Center that highlights more than 10,000 great gifts, including slippers, fun children's shoes, holiday/party boots and wonderful small goods, such as wallets, watches and other accessories for men and women.
Traffic hit record levels throughout the day, resulting in more than a quarter million visitors – a more than 80% increase from the same day last year. The Shoebuy.com site includes more than 450 brands, more than 500,000 products and more than $3 billion in inventory.
“We were extremely pleased with the site traffic,” said Scott Savitz, Founder and CEO of Shoebuy. “It not only validates our commitment to offering an incredible selection with top-of-the line customer service but is also a tremendous testament to the success of online retailing, the loyalty of our customer base, Shoebuy's well-received TV campaign, and the wonderful adoption of footwear as a category to purchase over the Internet."
Shoebuy.com, which is rated by Shopzilla as one of the top eTailers in the country for outstanding service, experiences more than 4 million visitors a month and repeat buying currently makes up more than 60% of total sales. According to a study by Forrester, 2006 sales of footwear online grew to $2.9 billion, compared to $954 million in 2002. The same study predicts footwear online sales to grow to an astounding $5.2 billion by 2010.
In anticipation of the season and the changing mindset about purchasinggifts online, the site features a Holiday Gift Center that highlights more than 10,000 great gifts, including slippers, fun children's shoes, holiday/party boots and wonderful small goods, such as wallets, watches and other accessories for men and women.
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