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Davi Skincare to establish Intl presence in luxury sector

29 Nov '07
2 min read

Davi Skin Inc announced that its line of luxury skincare for women and men is now available at the famed Selfridges department store on Oxford Street in central London.

The complete range of Davi products, including the women and men's Le Grand Cru (priced just under 100 pounds Sterling, or $200 dollars), a luxurious anti-aging face cream that nourishes the skin with antioxidants found in fermented grapes are available at the Davi counter in the Living Beauty section of the London store.

Founded in London in 1909, Selfridges operates four retail department stores throughout the UK including Oxford Street in central London, Manchester Trafford Centre, Manchester Exchange Square and Birmingham. Combined sales for all Selfridges store locations topped 538 million pounds in 2005.

"Our company is very excited to have partnered with one of the most prestigious retailers in London," said Josh LeVine, co-founder, executive vice president and creative director of Davi. "Since our initial launch at Bergdorf Goodman in New York, we have prided ourselves on partnering with the most prestigious retailers in the world.

Coupled with the new in-room amenity program for the Peninsula Hotels worldwide, we are now beginning to establish an international presence in the luxury sector that will only grow with time."

"My grandfather Robert Mondavi established our family's name based upon the amazing quality of the products he produced. With Davi, we have strived to do the same," said Carlo Mondavi, co-founder of Davi.

"Selfridges caters to a discerning clientele that enjoys luxury products, so to make our Davi line of products available here was a natural fit. It is our plan to work with only the finest stores as we expand our international presence."

Davi Skin Inc

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