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Stride Rite & Camuto tie up for Jessica Simpson Brand
05 Dec '07
2 min read
The Stride Rite Children's Group of Collective Brands Inc and the Camuto Group have entered into an exclusive multi-year global licensing agreement in which Stride Rite Children's Group will design, develop, manufacture and distribute a line of footwear for the tween market for the Jessica Simpson Brand.
Debuting Holiday 2008, the collection will consist of both current Jessica Simpson women's styles executed in youth sizes, as well as youth-specific silhouettes.
Channels of distribution will include major department stores, as well as specialty retailers nationwide including Stride Rite stores.
"Jessica Simpson's charisma, style and values make her a role model and inspiration to women and girls across America," said Pam Salkovitz, president of Stride Rite Children's Group.
"We look forward to taking the brand into the girls' market as part of a key strategy to expand beyond our core target and are thrilled to add the Jessica Simpson brand to our expanding portfolio."
"We are extremely excited to expand the Jessica Simpson brand into the tween footwear arena," said Vince Camuto, chief executive officer of the Camuto Group.
"Stride Rite is the ideal partner for this venture as they have the broadest depth of knowledge and expertise in this market."
The Stride Rite Children's Group, part of the Stride Rite unit of Collective Brands Inc markets the leading brand of premium children's footwear in the United Statesunder such brands as Stride Rite, Saucony Kids, Born Kids and Sperry Top-Sider Kids, among others. For over 85 years, the company has designed and engineered footwear specifically to meet the needs of growing children.
Debuting Holiday 2008, the collection will consist of both current Jessica Simpson women's styles executed in youth sizes, as well as youth-specific silhouettes.
Channels of distribution will include major department stores, as well as specialty retailers nationwide including Stride Rite stores.
"Jessica Simpson's charisma, style and values make her a role model and inspiration to women and girls across America," said Pam Salkovitz, president of Stride Rite Children's Group.
"We look forward to taking the brand into the girls' market as part of a key strategy to expand beyond our core target and are thrilled to add the Jessica Simpson brand to our expanding portfolio."
"We are extremely excited to expand the Jessica Simpson brand into the tween footwear arena," said Vince Camuto, chief executive officer of the Camuto Group.
"Stride Rite is the ideal partner for this venture as they have the broadest depth of knowledge and expertise in this market."
The Stride Rite Children's Group, part of the Stride Rite unit of Collective Brands Inc markets the leading brand of premium children's footwear in the United Statesunder such brands as Stride Rite, Saucony Kids, Born Kids and Sperry Top-Sider Kids, among others. For over 85 years, the company has designed and engineered footwear specifically to meet the needs of growing children.
Collective Brands Inc
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