Olympics leather goods debut at Aokang's Night

13 Dec '07

4 min read

The Olympics leather goods, showed by leading models like HU Bing, a top male model of China, and LI Zining, a champion of Model of the World, and designed and developed by Aokang Group, made their debut at Aokang's Night ie Launch of Olympics Leather Goods Design & Great Gala of CCTV Drama. Charming Shiling, and caught eyes of more than a thousand domestic and foreign

On November 1 a strategic cooperation agreement was entered officially between and by Aokang Group, the leather goods supplier of the Beijing 2008 Olympics, and CCTV-5 Martial Arts Competition at Oriental Media Center.

Martial Arts Competition embraced a partner in the following three years. Both parties agreed that this cooperation will be win-win.

The reporter was told by JIANG Heping, Director of Channel CCTV-5, "Martial Arts Competition has a very high audience rating.

The brand Kanglong under Aokang Group is very popular for its casual and recreational quality. From now on our Martial Arts Competition will be entitled Kanglong Martial Arts Competition officially.

On November 8 the National Five-Ancestors Fist Tryout of Kanglong Martial Arts Competition will be held in Quanzhou City of Fujian Province and subsequently a new whirlwind of martial arts will sweep over the country."

WANG Zhentao, President of Aokang Group, expressed, "Aokang Group has all along been having special favor of the athletic sports.

Many of its moves, from sponsoring Intercity Games to Cheering Squad for the 2004 Athens Olympics, and from becoming the leather goods supplier of the 2008 Beijing Olympics to the current strategic cooperation with CCTV-5 Kanglong Martial Arts Competition, have all shown the attitude of Aokang Group expecting to give full play to the nation's indomitability through the support for China's sports.

Furthermore, Aokang Group has found from this strategic cooperation of Kanglong Martial Arts Competition that the sponsoring of promoting China's quintessence martial arts can not only carry forward China's traditional culture but also achieve the commercial value, thus being dual-purpose.

Hence, the cultural meaning of Kanglong casual shoes under the group can be built up while efforts are made for the national culture."

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