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Sharkah Chakra launches hand-woven A/W collection in UK
15 Dec '07
3 min read
Sharkah Chakra, a new luxury denim brand made using Fairtrade organic cotton and a completely natural dyeing process, launches its first collection in the UK in September 2007. The jeans are made in villages across southern India by craftsmen that weave the cloth by hand on authentic wooden selvedge looms and use an ancient technique of natural indigo dyeing.
By supporting these methods, Sharkah Chakra will revive a virtually extinct craft whilst simultaneously pioneering innovative, luxury denim.
Sharkah Chakra is the brainchild of Sara Simmonds, who previously worked at Harvey Nichols, London, as the menswear denim buyer. It was here that she studied and developed a passion for the ancient techniques of natural indigo dyeing and selvedge denim previously only seen in Japan.
Using these Japanese techniques Sara wanted to produce something innovative for the denim market whilst also creating a new form of ethical luxury. She went back to the homeland of where the traditions of Indigo, natural dyeing and hand loom weaving began - India; and has over many months perfected the first ever premium denim to be made by naturally and by hand.
Sharkah Chakra -The Collection
Using Sara's denim expertise, Sharkah Chakra jeans have been cut and sewn to enhance and flatter the individual - designed to be worn forever. The first collection will be available in three different washes: Lotus Sky, Bengal Blue and Nude Neela. For men there aretwo styles - relaxed and straight leg - and one style for women, a straight cigarette.
By supporting these methods, Sharkah Chakra will revive a virtually extinct craft whilst simultaneously pioneering innovative, luxury denim.
Sharkah Chakra is the brainchild of Sara Simmonds, who previously worked at Harvey Nichols, London, as the menswear denim buyer. It was here that she studied and developed a passion for the ancient techniques of natural indigo dyeing and selvedge denim previously only seen in Japan.
Using these Japanese techniques Sara wanted to produce something innovative for the denim market whilst also creating a new form of ethical luxury. She went back to the homeland of where the traditions of Indigo, natural dyeing and hand loom weaving began - India; and has over many months perfected the first ever premium denim to be made by naturally and by hand.
Sharkah Chakra -The Collection
Using Sara's denim expertise, Sharkah Chakra jeans have been cut and sewn to enhance and flatter the individual - designed to be worn forever. The first collection will be available in three different washes: Lotus Sky, Bengal Blue and Nude Neela. For men there aretwo styles - relaxed and straight leg - and one style for women, a straight cigarette.
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