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Lorae Russo - The SAK & Elliott Lucca, Creative Director
18 Dec '07
3 min read
The SAK, a leading manufacture of handbags, has named long-time accessories designer Lorae Russo as its new creative director.
Primed with her supreme design aesthetic and knowledge of the handbag market, Russo will be responsible for setting the creative direction for the company.
In this newly created role, she will ultimately serve as The SAK and Elliott Lucca's design authority, leading the design team in conceptualizing and creating proprietary and unique product for both brands. Russo begins her new post.
"I have been a fan of The SAK brand ever since I bought my first SAK bag in the 90s. The opportunity to lend my more than a decade of design experience to help grow a brand I feel so passionate about is a dream come to true," said Russo.
Designing for several top handbag brands including most recently Kooba, Russo has a notable list of credentials. She has served as head designer for leading accessory and fashion brands including Giorgio Armani, GAP, American Eagle and DNKY and as a design consultant for brands such as Tumi, Candie's and Linea Pelle.
Russo was also responsible for conceptualizing and bringing to market the mass market accessories brand, Cul-de-sac.
The hiring of a creative director comes on the heels of the recent repositioning of The SAK and Elliott Lucca brands. As fierce competitors in the marketplace, both brands underwent facelifts, embarking in new directions by elevating product quality and targeting a more fashion-conscious shopper.
Primed with her supreme design aesthetic and knowledge of the handbag market, Russo will be responsible for setting the creative direction for the company.
In this newly created role, she will ultimately serve as The SAK and Elliott Lucca's design authority, leading the design team in conceptualizing and creating proprietary and unique product for both brands. Russo begins her new post.
"I have been a fan of The SAK brand ever since I bought my first SAK bag in the 90s. The opportunity to lend my more than a decade of design experience to help grow a brand I feel so passionate about is a dream come to true," said Russo.
Designing for several top handbag brands including most recently Kooba, Russo has a notable list of credentials. She has served as head designer for leading accessory and fashion brands including Giorgio Armani, GAP, American Eagle and DNKY and as a design consultant for brands such as Tumi, Candie's and Linea Pelle.
Russo was also responsible for conceptualizing and bringing to market the mass market accessories brand, Cul-de-sac.
The hiring of a creative director comes on the heels of the recent repositioning of The SAK and Elliott Lucca brands. As fierce competitors in the marketplace, both brands underwent facelifts, embarking in new directions by elevating product quality and targeting a more fashion-conscious shopper.
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