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Lyric Jeans plans to raise sales force in 2008
20 Dec '07
3 min read
Lyric Jeans Inc is pleased to provide its shareholders with a year-end report reviewing the company's progress and advances in 2007. Over the last 12 months the company has concentrated its efforts on developing Lyric Culture as a lifestyle brand and expanding beyond the denim category.
"We are focused on establishing Lyric Culture as a valuable intellectual property that can be translated into a variety of lucrative product categories," said Hanna Rochelle Schmieder, President of Lyric Jeans Inc. "Lyric Culture is a lifestyle based on music. We've laid the foundation and now the sky is the limit," she continued.
"The roll out of the LYRIX brand extension in conjunction with 'American Idol' for the tweener market is just the beginning of a very exciting 2008," said Ron Halperin, CEO of Lyric Jeans Inc.
"With our company's licensing deals, strong creative, strategic entertainment marketing and music industry relationships, we've found a niche and are in a unique position to capitalize on it," he continued.
In 2007 Lyric Jeans:
- Sold its premium lifestyle brand Lyric Culture to more than 200 specialty boutiques in over 125 cities domestically. The company began shipping goods in June 2007 and to date has manufactured and shipped approximately 12,000 units.
- Participated in all of the major industry trades shows such as The Fashion Coterie, Intermezzo, Project Las Vegas, Stylemax in Chicago and Traffik in Miami.
- Expanded its distribution and opened showrooms in Los Angeles, New York and Dallas.
"We are focused on establishing Lyric Culture as a valuable intellectual property that can be translated into a variety of lucrative product categories," said Hanna Rochelle Schmieder, President of Lyric Jeans Inc. "Lyric Culture is a lifestyle based on music. We've laid the foundation and now the sky is the limit," she continued.
"The roll out of the LYRIX brand extension in conjunction with 'American Idol' for the tweener market is just the beginning of a very exciting 2008," said Ron Halperin, CEO of Lyric Jeans Inc.
"With our company's licensing deals, strong creative, strategic entertainment marketing and music industry relationships, we've found a niche and are in a unique position to capitalize on it," he continued.
In 2007 Lyric Jeans:
- Sold its premium lifestyle brand Lyric Culture to more than 200 specialty boutiques in over 125 cities domestically. The company began shipping goods in June 2007 and to date has manufactured and shipped approximately 12,000 units.
- Participated in all of the major industry trades shows such as The Fashion Coterie, Intermezzo, Project Las Vegas, Stylemax in Chicago and Traffik in Miami.
- Expanded its distribution and opened showrooms in Los Angeles, New York and Dallas.
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