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Kuala Lumpur to house spectacular Chinese jewelry brand

24 Dec '07
1 min read

Choi Tai Fook, a popular Chinese jewelry brand is all set to create its presence in Kuala Lumpur.

The brand had its inception nearly 100 years ago with its first outlet in Guangzho, China. Today however, Choi Tai Fook has more than 750 shops in China, Hong Kong, Macau and Taiwan.

Each of the jewelry pieces are a master piece and the credit for this goes to paramount experience and virtuosity displayed by leading designers employed by the company.

In an exclusive interview with Fibre2fashion, officials from Choi Tai Fook asserted, that while entering the Southeast Asian region, the brand targets women fond of Chinese traditional culture instilled in the exclusive designs. The designs are a perfect blend of modernity and conventional artistry.

Its latest dragon themed line of jewellery is a result of an inspiration from the ancient Chinese tradition.

Choi Tai Fook

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