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Swimco partners Special Olympics to assist intellectual disabilities

24 Dec '07
3 min read

Corporate responsibility feels good these days, especially to Special Olympics Alberta, the recipient of proceeds from Swimco's new reusable shopping bag.

Swimco will be donating 50cents per bag, benefiting the lives of local athletes, including swimmers, with intellectual disabilities. The bags will be sold in Swimco's 13 retail stores in Alberta and British Columbia from December 2007 until March 2008.

“Special Olympics is pleased to be partnering with Swimco; it's a great fit. As a provider of swimwear, Swimco understands the importance of sport and fitness in the lives of all people. Special Olympics assists athletes with disabilities in developing sports skills, which fosters self esteem, social skills, community involvement and so much more. With Swimco's help, Special Olympics athletes are winning at life” commented Jocelyn Plakas-Lock, Vice President Special Olympics Alberta.

Swimco's reusable shopping bags began as a positive environmental initiative to reduce landfills. The project evolved into something greater with this commitment to local athletes. In addition to the 50 cents from each $2 bag sale, 50 cents will also be donated by Swimco when customers purchase over $150 and receive a bag for free.

Lori Bacon, Swimco's President and Owner, is delighted with this partnership and feels that good decisions can make positive contributions to our community including the athletes, their families,Swimco's staff and customers.

Angela Morgan, a local BC artist, created and donated the artwork for the bag. Morgan's work celebrates humanity. “I like the idea that the funds go towards a good cause. I am thrilled to contribute in the way that I can.” said Morgan.

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