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CRAFT signs cooperation deal with TIK Fjällvinden

28 Dec '07
2 min read

CRAFT has signed a cooperation deal with Tärna IK Fjällvinden, the most successful alpine skiing club in the world with 127 world cup victories – to date. With Ingemar Stenmark, Anja Pärson and rising slalom star Jens Byggmark, the tiny Lappland village of Tärnaby has nurtured some of the world's most outstanding alpine skiers.

Swedish brand CRAFT now collaborates closely with TIK Fjällvinden in the development of cutting-edge racing skiwear. Just like Tärnaby's numerous talents, Craft's brandnew collection is raised to race.

Craft profits from the expertise of the TIK Fjällvinden's athletes. And the skiers race and train in the world's best gear. The new Craft garments – to be launched in winter 08/09 – sport a clear race focus with tailor made racing pre-shape, stretch panels as well as protection inserts. Jens Byggmark has also been recruited as marketing and product development support for the Craft baselayer segment.

CRAFT is the pioneer of function apparel for serious athletes. Since 1977, CRAFT has devoted itself to developing innovative clothing built to withstand high performance requirements in all conditions.

The Swedish brand works closely with its many sponsored athletes and national teams, and focuses on designing the highest performance gear for cross-country and alpine skiing, biking, and running, triathlon, mountaineering and outdoor.

Craft of Scandinavia AB

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