Jaeger brand to present at London Fashion Week

23 Jan '08

3 min read

Jaeger, the iconic British fashion brand, is delighted to announce that it will be showing Jaeger London at London Fashion Week, for the first time, on 10th February 2008.

Since its 2005 launch, Jaeger London has grown by 30% year on year and is now available in 30 UK stores, online and in prime locations in Harrods and Selfridges. The collection also has an international reach in Europe, Japan and Taiwan.

The Jaeger London collection has built on Jaeger's traditional strengths of design to reflect the mindset of a more contemporary customer.

Many of the collection's iconic pieces have been influenced by the Jaeger archive combined with a unique interpretation of trend - as a result the collection has generated significant customer and media attention.

The collection is designed by Karen Boyd together with Jaeger's in-house team of experts - designers, product developers, pattern cutters and sample machinists - who develop the unique handwriting of the Jaeger London collection.

Since the collection's launch, Jaeger London campaigns have featured some of Britain's most iconic supermodels including Erin O'Connor, Jade Parfitt and Rosie Huntington-Whiteley.

Jaeger's senior management team has an enviable track record within the retail sector. Harold Tillman is the fourth owner of Jaeger, taking over the business in 2003.

Belinda Earl joined Jaeger as Group Chief Executive in 2004 and has been responsible for the brand's energetic expansion into new markets and the significant broadening of Jaeger's appeal.

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