TAG Heuer's premium upgrades to set a new milestone

05 Apr '08

2 min read

The TAG Heuer Grand CARRERA is a new premium collection of superlatively sophisticated timepieces inspired by the spirit of modern GT cars.

Innovative and contemporary, its draws its DNA from the classic TAG Heuer Carrera collection born in 1964 and consistently reinterpreted ever since to become a TAG Heuer icon.

The new TAG Heuer GRAND CARRERA embodies TAG Heuer's unique motor-racing heritage and passion for Avant-Garde design and technologies.

Amongst its many premium features is the ingenious GT car engine-inspired Rotating System, making it possible to replace conventional hands by a disk displaying functional information even more clearly on the dial.

The Swiss watchmaking legend's authentic link to motor-racing sports through its timekeeping activities, famous brand ambassadors and team sponsoring—from Juan-Manuel Fangio in the 1950s to Lewis Hamilton in 2007, and from F1 team Scuderia Ferrari in the 1970s to Vodafone-McLaren-Mercedes—has always powered its unique creative drive, producing some of the most innovative and prestigious timepieces and timekeeping devices in history. For years, TAG Heuer has definitely been leading the race!

With the TAG Heuer Grand CARRERA, TAG Heuer projects the Carrera DNA and spirit into the 21st century, with a bigger, bolder and better combination of design and technology than ever before, Inspired by motor racing's never-ending rollout of technical and aesthetic innovations, TAG Heuer'saward-winning R&D team began working on the Grand Carrera project in 2005.

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