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Bottega Veneta rated the most prestigious women's luxury brand
04 Jun '08
2 min read
High net-worth female consumers rated Bottega Veneta the most prestigious women's luxury fashion brand in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York City-based Luxury Institute.
Respondents who would recommend Bottega Veneta say it is "very upscale and sleek looking," "lasts forever and is timeless," and "is very well made." Hermes and Valentino ranked second and third, respectively.
"This year's ratings indicate that wealthy women are highly discerning, perhaps to a fault," said Milton Pedraza, CEO of the Luxury Institute. "Wealthy women rate Bottega Veneta a rare gem in a world of homogenizing brands.
In a year when parting with your hard-earned money is carefully considered, wealthy women downgraded Vera Wang on prestige for its move to Kohl's, although some saw this as smart business."
"Quality is becoming an issue as many luxury brands accelerate outsourcing production to countries where the art of handcrafting is merely a production run, and in a world where Zara, H & M, and even Target have great styling and good quality," said Pedraza.
"If your brand had digressions in previous years, you need to know that wealthy women have long memories. They are the most informed consumers on the planet. Every brand rated has lessons to learn from the voices of high net-worth women."
Following are the 26 luxury women's fashion brands that were rated (alphabetical order):
1. Armani
2. Bottega Veneta
Respondents who would recommend Bottega Veneta say it is "very upscale and sleek looking," "lasts forever and is timeless," and "is very well made." Hermes and Valentino ranked second and third, respectively.
"This year's ratings indicate that wealthy women are highly discerning, perhaps to a fault," said Milton Pedraza, CEO of the Luxury Institute. "Wealthy women rate Bottega Veneta a rare gem in a world of homogenizing brands.
In a year when parting with your hard-earned money is carefully considered, wealthy women downgraded Vera Wang on prestige for its move to Kohl's, although some saw this as smart business."
"Quality is becoming an issue as many luxury brands accelerate outsourcing production to countries where the art of handcrafting is merely a production run, and in a world where Zara, H & M, and even Target have great styling and good quality," said Pedraza.
"If your brand had digressions in previous years, you need to know that wealthy women have long memories. They are the most informed consumers on the planet. Every brand rated has lessons to learn from the voices of high net-worth women."
Following are the 26 luxury women's fashion brands that were rated (alphabetical order):
1. Armani
2. Bottega Veneta
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