New beauty products get honest

14 Oct '08

2 min read

Today's latest beauty products are less concerned with masking the truth than those of yesteryear. Mintel Beauty Innovation, a new service monitoring beauty and personal care launches globally, sees a trend in manufacturers shining a light on ingredients and formulations.

Mintel Beauty Innovation reports that over one in seven (16%) global beauty product launches this year has either been organic, ethical or all natural. In 2007, just one in nine (11%) new products fit these criteria. In the US, manufacturers are moving even faster. Nearly 30% of US beauty products launched this year were organic, ethical or all natural; up from 23% in 2007.

“Beauty companies increasingly take a more honest approach to personal care,” comments Nica Lewis, Head Consultant, Beauty Innovation. “As people tire of insincere celebrity culture, we see more manufacturers using pure, natural elements in their products.”

In recent months, Lewis has seen the honest trend go even further: “Some of the latest beauty products incorporate ingredients from Indian Ayurveda or Traditional Chinese Medicine,” she says. “These ancient remedies have antioxidant or whitening properties that are being used to enhance contemporary natural and organic formulas.”

New! Mintel Beauty Innovation
Mintel happily announces Mintel Beauty Innovation, a new online service available as part of Mintel's Global New Products Database (GNPD). Focusing on beauty and personal care product launches, Beauty Innovation provides a full picture of the global beauty market.

Already this year, Beauty Innovation has tracked over 57,000 new beauty products globally. Looking across 50 countries, it offers enhanced analysis and expert opinions on niche, prestige, masstige and mass-market beauty product trends.

“We're excited about how Mintel Beauty Innovation will help our clients uncover opportunities in the beauty industry. With high quality data and expert analysis, we'll give them the insight needed to stay one step ahead of the competition,” Jon Butcher, CEO Americas at Mintel says.

Mintel International Group Ltd

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