Shoebuy positioned as a model for other e-tailers to follow

29 Jan '10

3 min read

Shoebuy.com, one of the largest retailers of footwear, accessories and related apparel on the Internet and an operating business of IAC, celebrates the tenth anniversary of its site launch. Founded in the midst of the dot-com boom, Shoebuy.com is one of the few Internet companies to emerge successfully from that period. And even in the wake of our recent Great Recession, Shoebuy.com has become one of the most heavily-visited apparel shopping sites in the U.S. with over eight million visitors in December alone.

Shoebuy.com was created with one overarching purpose: to revolutionize how people shop for shoes online while keeping the customer the number one priority. To do that, the company introduced then-unheard-of features such as free shipping, free returns and a 100 percent price guarantee and focused on delivering the broadest possible selection in an extremely convenient manner. Shoebuy.com offers more than 1,000 brands and 800,000 products which is the equivalent to the stock of 15,000 brick and mortar stores, all available with a few clicks of a mouse.

And while Shoebuy.com originally focused solely on shoes, its namesake product, it has expanded into all categories of bags, active wear, watches, sunglasses and other related accessories in order to adequately meet customer needs. It is this focus on service and selection by which Shoebuy.com has not only aggressively grown its customer base year-over-year but has also gained Shoebuy.com a loyal base of millions of customers, resulting in increased revenue from new and repeat customers annually for the entire decade.

Just as Shoebuy.com entered the retail market as a game-changer, its leadership plans to retain that role in the coming decade.

"We're energized about the next 10 years at Shoebuy," said Scott Savitz, Founder and CEO of Shoebuy.com. "We've worked hard to be at the forefront of service for mass retail, and especially as customers expect more value than ever for the dollars they spend, we believe this is the future hallmark of the retail industry. We know that being able to provide the right product along with a great customer experience is the only option for e-tailers. As we move through the next decade, no longer because you live in one area or only have limited time to shop, will the best product for you be out of your reach. For this reason, we've remained totally committed to offering the breadth of a mega store with the ease of access and personalization of a boutique."

As it entered its 10th year, the company commemorated its impending anniversary by expanding into several other retail arenas. For example, it recently unveiled Designer.shoebuy.com, a site that offers a specialized shopping experience and design-focused products, and ProductExpress.com, which provides free overnight delivery on a broad selection of shoes and accessories. Shoebuy.com also replicated its business model in another product category with the November launch of FloraFlora.com, an e-tail flower supersite. The company also recently unveiled an iPhone app, enabling shoppers to enjoy all of the traditional Shoebuy features from their mobile devices.

"We've experienced success far beyond what I could have ever anticipated 10 years ago," said Savitz. "I'm proud that our commitment to our customers drove our success and continues to serve as the impetus for our growth. I cannot wait to see what the next decade has 'in-store' for Shoebuy."

Shoebuy.com Inc

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