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Fashion label Pony & Harlem Globetrotters in an endorsement deal
10 Nov '05
3 min read
World's leading modern fashion performance brand, Pony International LLC, announced that they have signed a breakthrough endorsement deal with the legendary Harlem Globetrotters.
The entire team, staff and tour will be outfitted by Pony footwear and apparel, while the two entities will partner up to create a unique line of performance and lifestyle product to hit retail in the Spring/Summer of 2007.
'They wanted to partner with a brand that says both heritage and authenticity, while being stylish and forward-thinking at the same time,' says Killick Datta, CEO of GBMI, the majority owner of Pony International.
'The Harlem Globetrotters are a world-renowned team with incredible brand recognition, and together they have a natural synergy that will help them market and sell Globetrotters and Pony product worldwide.'
'Over the past 80 years, the Globetrotters' have strived to provide a positive influence for sports' says Mannie Jackson, CEO & Chairman of the Harlem Globetrotters.
'Pony has had a similar influence in the styles and fashions of children and young adults, both in and out of sports.
It's a natural fit between the two companies. They look forward to changing the face and look of sports around the world.'
The agreement will go into effect in the coming months as the Globetrotters begin their European and World Tour that is scheduled for the first half of 2006.
Celebrating their 80th Anniversary in 2006, the Harlem Globetrotters have played before 123 million fans worldwide and in 117 countries.
The entire team, staff and tour will be outfitted by Pony footwear and apparel, while the two entities will partner up to create a unique line of performance and lifestyle product to hit retail in the Spring/Summer of 2007.
'They wanted to partner with a brand that says both heritage and authenticity, while being stylish and forward-thinking at the same time,' says Killick Datta, CEO of GBMI, the majority owner of Pony International.
'The Harlem Globetrotters are a world-renowned team with incredible brand recognition, and together they have a natural synergy that will help them market and sell Globetrotters and Pony product worldwide.'
'Over the past 80 years, the Globetrotters' have strived to provide a positive influence for sports' says Mannie Jackson, CEO & Chairman of the Harlem Globetrotters.
'Pony has had a similar influence in the styles and fashions of children and young adults, both in and out of sports.
It's a natural fit between the two companies. They look forward to changing the face and look of sports around the world.'
The agreement will go into effect in the coming months as the Globetrotters begin their European and World Tour that is scheduled for the first half of 2006.
Celebrating their 80th Anniversary in 2006, the Harlem Globetrotters have played before 123 million fans worldwide and in 117 countries.
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